What is Custom Web Design?
Custom website design is a website created from scratch without using a template. We live in a world where there is a website template for pretty much any business. A custom website design gives you the flexibility to have the website your way. The development process is from the ground up. So any features, functionality or styling you want to include, can be brought to life.
A custom website design is yours. It is a custom site. It is unique to you. You can use a custom website to convey your brand identity. You can also integrate seamless functionality. These features can be built specifically to your needs to improve your customers user experience.
For custom website deisgn, you are going to end up needing to hire a professional web design team. High quality web developers will be a slightly larger initial investment. However these development agencies can make a huge impact on your business with a website that promotes your brand.
When using custom websites, the ball is in your court for modifications. If you want to change things, or move stuff around, contact your web developers. This process is relatively quick in the grand scheme of things.
What is a template website?
A template website is a site built off a pre-made website template. The website template industry has become so huge. Even now so with the rise of AI. You can find AI generated website templates all over. So as opposed to custom websites, these template based websites are more rigid. This means they are less customisable and will generally have less functionality.
So is it all bad? No not exactly. Template websites actually save a lot of man hours. If you have a company, that just needs a website for the sake of it or for marketing purposes, you may not need a custom website. There may be a website template out there exactly right for what you need.
All you need to do is buy your template from an online vendor. Theme forrest is a good one. Install your website template and fill in your content. Make sure you look for a template with the right features and functionality for your business.
Who should use a template website?
Off the top of my head I wouldn’t put it to specific industries. However more so on the type of company you are. Some people only need online presence for SEO, or just need websites to have somewhere for users to know when they open.
Firstly, a template website can mean you save a lot of money. A template website, even made by a web design agency, can be as cheap as £500-£1500 depending on the size. Custom websites will run you back much more.
Website templates are also much faster to work with(if you choose the right one). So really we have got to the conclusion that if you need your site done cheaply and quickly, a custom website might not be for you.
Benefits of Custom Web Design
A custom website offers so many benefits. You can turn your boring template websites into an entire user experience. You can have fun interactive features to capture attention and your website can show how sleek, professional and up to date your business is.
Tailoring your website for your specific needs can have a huge impact post launch. Your web design project can captivate your audience, with your brand new engaging website. Stand out from all your competitors template websites and show off your brand identity to all visitors.
If you are a business that offers online professional services, you may need some complicated functionality. The development of this into a custom website is going to be much more convenient than trying to squeeze it into an existing theme. However as mentioned, custom website cost will be higher
Our Web Design Process
Our web design process starts with our team getting to know your business. We will help you plan before beginning your web design project. We believe in understanding the scope, goals and imagery desired by all our customers.
Once we have our brief, our web designers will create wireframes of the new website structure. They will then consult with you on design mockups and get to building. This development cycle can take anywhere from weeks depending on the size of the project.
Our quality assurance team stringently test the website to make sure it works on all devices and browsers. You will be able to view the construction as it happens and give feedback on your website’s development.
Once our developers are finished we will hand over the project to you, and you can contact us for ongoing maintenance.
You can leave an enquiry HERE to book a free consultation with one of our team. Get started on your custom website today!
Expertise in E-commerce Web Design
At Aim Digital we have a strong background in E-commerce custom website design. Our team of developers will build your custom website in a user friendly, high converting way. We will also introduce you to a content management system, from which you can manage your own site content and stock.
A custom website for your online store can have a huge impact on your business. You can add features, functionality and engaging layouts to increase your conversion rate. We structure all our designs so that your custom site is friendly with search engines.
Our expertise can in custom websites can transform your e-commerce site to a high converting and engaging online store.
At Aim our team of expert developers are comfortable with custom websites built on content management systems like wordpress, shopify, WooCommerce, Magento, Squarespace, Wix and many more. As well as custom built web applications.
Web Design Islington: Local Expertise
As a local business, our speciality lies in helping other companies in the local area succeed online. We will help launch and develop your site from the ground up, to your needs. We will ensure your website represents your brand. Whether you need a template site or a custom website, your user’s will have the best experience.
Our local team puts emphasis into understanding your brand and your goals. Before launch, we will ensure the site does exactly what you want it to do. We should be appealing to your customers in the design of your site.
So once we understand your specific requirements, Business goals, target audience and brand, we can create the perfect user experience for your customers.
We have developed and launched many websites for local businesses in Islington, and are determined to continue to boost our communities online presence.
Search Engine Optimization (SEO)
At Aim digital, we are not only experts in website development, but also in Search engine optimisation. We have over 20 years experience in the industry and have been offering Search engine optimisation services in Islington for years now.
We design all of our SEO services to generate you more organic traffic, and boost visibility to your target audience. These are factored in even when we build template websites, or custom sites from the ground up.
Yur website will be strucuted in a SERP friendly way, and you can add our search optimised content writing to your web design package for optimised content. We also offer monthly SEO services and regular updates to the campaigns and page content. You can visit this page to enquire about SEO services in Islington.
Improving your search rankings can help you generate more sales, enquiries and website visits.
Ongoing Support and Maintenance
We offer support services on all new websites we create. At Aim, we believe all of our clients deserve to have a stress free digital experience, just like yours should. All of our sites get tested on mobile devices, and ensure that they are up to all clients standards.
However things can go wrong in the future, something can break, a link can stop working, that is why as part of our hosting package we also include ongoing support and maintenance. We want to ensure that our web design services are of the highest quality for all of our clients, reach out to us directly for any maintenance issues.
Get Started with a Custom Website Design
Ready to take your company’s website to the next level. Finally ready to move from templates to a custom built solution? Send us a message to find out more about our web design services. You can drop us a message or call us directly on +447305453620.
Not ready for a custom website design? Upgrade your Website template with AIM
We also know that a custom site isn’t for everyone. We have serviced thousands of clients in islington for both custom and template web designs. Essentially to build something halfway in between that suits your needs. We want to help you succeed online as part of our commitment to our community and our clients.
