As a trades business, SEO is crucial to bringing in organic clients. If you are not ranking in your local area for relevant keywords, you could be missing out on customers.
A lot of people think of the trades as an old school business. Most businesses rely on word of mouth, physical advertising and other outdated marketing strategies to bring in new customers. When thinking about SEO for tradesmen, you have a unique opportunity to start a whole new channel of clients.
The truth is, most of your competition aren’t doing their search engine optimisation as well as they could. With Accsellera, and our SEO services built specifically for tradesmen, you can dominate your local area on google.
Search engine optimisation is the process of making sure your website, and website content, is ranking as highly as possible on google. This doesn’t mean just google search results, but also local SEO and google maps.
Think about it this way, how many people are searching on maps for local keywords like “Plumber near me” or “Plumber in Salford”. The answer? Over 100,000 per month. If you are ranking highly in your local area for terms like this, the potential customers you can bring in can have a real significant effect on your business.
We are now in 2025. The truth is, most people search google first. If you aren’t coming up near the top, then you are losing a lot of potential customers to your competition.
We will perform targeted keyword research to find out what people in your area are searching. This is how we know what content we need to write.
Your website and page structure is done right is a big thing for SEO. We will ensure title tags, headings and all page features are right for Google.
It is easier to target keywords with landing pages and blogs for each topic. We will plan and create content to target high converting keywords.
Directories and other similar local sites are crucial for local SEO. If your business is showing everywhere on the internet, so that Google trusts you more
Optimising your page and speed is also essential for SEO. Google likes fast websites more, and then places them higher in search rankings.
The website is the building block for all future SEO. If your website is not set up correctly then you are already behind. So lets start thinking about how best to set up your site.
Now more than ever a relevant domain name is a huge plus for search engines. Something referring to your most general search, or topic would be very useful. For example as a plumbing company in Doncaster, if your domain is www.thedoncasterplumbers.com you’ve got your keyword in every page URL. Choose something appropriate for you.
Have a page for each service. Link these all in your top menu, and make sure it is easy to get from one page to another. This is key for search engines to find all of your content as easily as possible.
For any tradesman SEO can be a big plus. But if your website is not performing well it does not help at all. Make sure you use a trusted website hosting provider. Hostinger is a good and budget friendly option.
Your website builder is also an important decision. Building a strong online presence isn’t just in SEO, but your website must appear professional too. WordPress is our personal recommendation for people without much experience. Or you can check out our web design services.
So we have talked a lot about local SEO throughout this guide. But we will again reiterate how important it is for local businesses. As a trade business, you have to actually travel to visit your customers. General SEO is all well and good, but if you don’t get enquiries you can actually travel to, then they are useless. Thats why local SEO strategies are so important.
Location specific keywords, google maps optimisation and local citations are all things that need to be a part of any monthly SEO service. If you want to rank in local search results, you need to have the appropriate strategies in mind when setting out your SEO.
By optimising your business’s google profile, creating landing pages for local keywords, and putting yourself in local directories and websites, you can skyrocket up the local SEO rankings.
Ranking highly on google maps, is going to bring so many clients for your trade business.
The difference between the number of visitors to page 1 and page 2 is huge. A good SEO specialist will tell you that the drop off can be as much as 80%
A good digital marketing strategy is long term. Your business website getting more targeted traffic is great by itself.
Our SEO team will drive to provide high return on investment and long term growth for business owners in Islington.
We tailor our SEO services individually to each tradesmen we work with. At Aim Digital Solutions, our company runs on long term relationships. We have clients that have been with us for 20 years.
You will have direct contact with your account manager. A member of our team will always be available to answer any questions, or address any concerns you may have. Never feel in the dark, we believe in complete transparency. We will send you regular progress reports.
We know that you don't want to learn SEO. We don't want to teach you everything. But we will give you the awareness to understand what the data means. Putting this into easily digestible form is a key ingredient to a client relationship. We will provide you simple, comprehensive reports monthly.
Knowing what your competition is up to is always good. To know if your competitor has added a new product, and it is getting traffic, it may be worth stocking that yourself. Insight into what everyone else is doing is always useful to a business, we will provide you reports on your competitors.
The first step in our SEO for tradesmen is the keyword research. Our team will find out more about your business, your services, and which areas you want to target most.
We will then go away and do our research on relevant keywords for the areas you wish to grow. So that means to look at what your target customers are searching for. It may not always be what you think. Most people are not experts in the trades, and don’t really know what to write in google. So finding these keywords is the key to finding out how to boost your online visibility.
Once we have a strong list of target keywords, we create tailored SEO strategies to capture these general and local search terms. This will include the content we write for your website, pages we will create and more. The key to SEO success is a good strategy. We are offering our tailored SEO strategies to tradesmen absolutely FREE. This is because we know the quality of our work and we believe once you can see the direction your business can go in, you will want to work with us even more.
Starting our SEO process like this means we are able to understand your business better, and understand your needs. You can send us a quick enquiry with your company details to get this free SEO strategy in less than one minute.
Start today to begin the road to more qualified leads, and better online visibility for your local business.
Keyword research is a critical part of any SEO campaign. Everyone thinks they know what people are searching for. But the truth is, people don’t know as much as you do about your industry. One of the biggest issues with a lot of companies’ SEO efforts is that they don’t address this problem.
After we have found out exactly what it is that your business does, the services you provide and areas you operate, we will begin the research process. We use our SEO software to find keywords, and phrases that have high search volumes on key topics. There is a few different kinds of keywords:
Informational keywords are built around answering questions. For example, if a potential customer has an issue with their fuse box, they might google, “why does my fuse keep blowing?”. Now this might not seem overly useful to you as a keyword, however it is not so simple.
Answering questions like this in blog posts are what tell search engines that you are an expert in the topic. We call this building topical authority. These kind of keywords boost your Search engine optimisation as a whole.
If Google thinks you are an expert in your field, it will rank you higher. Simple as that
Navigational keywords are generally location based. It may be for someone looking for a trade business in their local area. For example, “Landscaper near me”, or “Plumber in north London”. People search these kind of keywords when they know what they are looking for.
Navigational keyword optimisation is very beneficial when conducting SEO services for tradesmen. Also these type of location specific keywords are crucial for local SEO and growing your business in the local market.
Transactional keywords are the final type of keyword we will look at. These are for people online who are enquiring about goods and services, looking to make a purchase. Just from the description you can see this is something you want to rank for.
This type of thing will be the keywords we target on your service pages. Looking at specific services you can provide your customers with, for example “Boiler repair”, “Air conditioning installation” and things like this. As a part of our SEO work these will be critical to boost for your trades business.
So now we have to think about what to do with these keywords…
The first step any SEO company will take is to group these keywords into pages. These can be landing pages, blog posts or FAQs. Really we just want to know, which keywords are going to be targeted on the same page.
Once we know this we can start to optimise existing pages, and create new ones to fill the gaps toget you appearing in the search results.
Now we know what your potential customers are looking for, it’s time to start ranking for them. The first step our team of SEO experts will take is on page SEO. So then what is on page SEO?
On Page SEO is when you go through each web page to change the structure, and meta data to suit your keywords. So we would change the page titles, URLs meta descriptions and headings of the page.
You also need to think about internal linking. Internal linking are the links between various parts of your website. These can be buttons, hyperlinks, or even image links. Essentially these internal links show google around your website. The text used to link various parts of your site is also key. We call this anchor text.
So for example you have a landing page for “plumbers in north London”. The way to show google which page needs to rank for this, so that you can place that keyword in other pages, and link to your target page.
Using external links is another good part of showing google you are an expert in your field, and that your content is valuable information. An external link is a link to a website that is not yours. By referring to other authorities in your field in your content, you are showing search engines that your content is in line with other experts. Making sure that it puts you in the same category.
By setting out clearly which keyword your page is supposed to rank for, the search engines can rank your content much faster, and also higher. On page optimisation is a critical part of any SEO service and can go a long way to pushing you up the search engine results pages.
As with pretty much all forms of digital marketing for tradesmen, content is key. Having good content, that people want to see or read is what really works in any form of online advertising. Internet traffic is all well and good, but if they see your page and stop reading after 2 seconds, nobody wins.
That is why content writing is such a critical part of any SEO process. For a local business, we need to add another layer. What is the area like, what tone do the people want to read. You don’t just want to appear in local search results, you want your customers to buy!
Within our SEO agency, our team of content writers are the best in the business. We have been working with trades businesses since 2013 and we are aware exactly what works to generate leads. We will write informative, and search engine optimised content for your website. Using our trade expertise, we will write content that doesn’t just bring in traffic, but converts.
A lot of SEO agencies try to show traffic as a metric. This leads to poor quality leads, and time wasters. You want people coming to your website who are looking to find local businesses for trade services. Not just people looking for instructions on how to change a lightbulb.
That is why the content we implement as a part of our SEO work is so important. Better and more targeted content will lead to more traffic, and more enquiries.
The technical set up and function of your website is also a factor in Google’s search engine rankings. Your trade business needs to have a fast running, mobile friendly and well structured website. That is why the technical side of SEO services is another important thing to consider.
So the speed of your website is dependant on many things. Hosting, web platforms and website file sizes. Being able to streamline the back end side of your site is a huge plus for search engines. Not only that but if people are having to wait for your site to load, we get a very bad kind of traffic, called bounces. This is when people click off your website instantly.
These factors also effect how well and easily google can crawl your website. If it is difficult for search engines to find content on your site, you will suffer in the search engine rankings. That is why we need technical SEO.
The vast majority of search engine queries now happen on mobile devices. Especially if your boiler is broken, or your lights wont turn on. Technology has made it so easy to pick up your phone and search for whatever you need as simply as that.
Search engines use mobile optimisation as a ranking factor for this very reason. If your website is not mobile-friendly, search results will not be in your favour. That is why any good SEO companies will prioritise making your site work well on both mobile and desktop. And also why this in particular is so important to reach your target audience.
Now we’ve got through the majority of the website optimisation, let’s take a look at something very local seo specific. That is your Google My Business, or Google Business Profile. For those who aren’t aware, this is the google business listing that appears on Google map searches.
This is hugely important trade businesses. First of all, your target audience is local. You don’t want someone from Manchester asking you about your Landscaping services if you are based in London. And secondly, the vast majority of people use geo-targeted keywords, to find local services. Things like “near me” searches come to mind first. These are almost always met with map listings first.
Optimising your business profile is a huge part of ranking higher on Google map searches. Filling out information like your opening hours, contact info, and a search engine friendly description are just some of the ways you should keep your GBP tidy.
Reviews are also a good thing to think about. Having good reviews not only boosts your local SEO, but also shows potential customers that you are doing a good job, an to be trusted. Getting positive reviews from existing or past clients can go a really long way in your trade business. It can also help you know how your business stands in your local community.
Off site SEO, or off page SEO, is a concept we have not seen yet. Think of external links, but in reverse. So essentially, if other websites link to you, search engines will think you are more of an authority on the topic. This is where the term, domain authority, comes from. We call it off page SEO because this is the stuff that happens beyond your own website.
By building these links, which are called backlinks, you can build up your domain authority. This will power all your website’s content so that you rise up the overall search engine rankings. The ability of an SEO company to implement these backlinks is one of the biggest indicators at how good they are. So how do we do this?
There are so many directories out there that list businesses. These form a critical part in SEO for tradesmen. Or any local SEO services in fact. By listing your business on these directories, you are not only getting free backlinks, but also telling google information about your business in so many more places. If you have a large online presence, combined with domain authority, you will rank higher on search results.
SEO companies also spend a lot of time creating guest posts. These are when another website allows you to post on their site. Popular sites like Medium, Reditt and Listly are great for these kind of things. They are also generally free! They also allow you to tell google a little bit more flexibly, what your business is about and your specialities. Make sure to make these guest posts relevant.
Attending local events is another great strategy. Generally council events, or any other community activity will usually have a digital record. If in their website they then link to yours, you get something magical. A local backlink. These are extremely powerful for your local SEO efforts. They can really propel you up the search engine rankings.
All of these link building techniques make up a strong part of any SEO service. If you have good link building skills, you can really boost your Tradesman SEO efforts.
SEO is historically one of the highest return on investments for digital marketing. However it is not the only way. So let’s look at a couple others:
Having strong social media engagement is also a key part of any modern business. Being able to produce high quality content, regularly can really make the difference for a business in 2025. Not only to bring in new customers directly, but for brand awareness. The more people that know you, the more people will call you when they need you.
Pay per click advertising is another great way to bring in clients. Creating great pieces of content, like blog posts or service pages and promoting them with google ads can bring in a lot of targeted traffic. Alternatively, a great piece of social media content, targeted and advertised at your target audience can do the same.
In a modern business, things are getting more competitive. Everyone is better at the internet than they were 10 years ago and being a business that uses omni channel marketing is a huge benefit.
SEO for tradesmen has become one of the largest areas of digital marketing for trades. Using the tools available to you so that your google business profile and website can rank as highly in search rankings is a no brainer. If you follow the steps outlined in this page you can get a considerable way to getting there.
If you don’t wish to do all the work yourself, that’s where we come in. We will find those relevant keywords, and implement our SEO strategy as part of a monthly SEO service. Our professional SEO techniques are guaranteed to bring you more paying customers and help you dominate your local search.
Our conversion optimisation team will also ensure that your Google analytics is set up correctly, so that you can see exactly how much value we have added to your company. In terms of new work, and also customer retention.
We are offering a SEO strategy completely free! Built specifically for your business. Fill in your business details today then expect a personalised strategy in your email inbox in 24 hours!
