For accountancy firms

Websites for accountants that bring in the clients you want

We build accountancy websites around the clients and sectors you want more of. Sector pages, local search and handy tools like tax calculators bring in the right enquiries, and you sign off every core page.

Get a free website reviewSee our projects

Sector pages that rank

Client portal links

Tax calculators for leads

You sign off every page

★★★★★Rated 5.0 on Google

Trusted by over 100 clients across London and beyond

Accountancy website with fixed fees and an instant quote builder

Sound familiar?

Why accountancy websites underperform

Most accountancy firms get enquiries, just not the ones they want most.

01

The wrong enquiries

Your site attracts bargain hunters instead of the clients and sectors you want to grow.

02

Invisible for your specialisms

You rank for your firm name but not for your best sectors, so the right clients never find you.

03

A site nobody updates

Deadline content and service pages go stale because updating the site is a hassle.

What we do for accountants

SEO for accountants, built around your sectors

Accountants serve many business clients, so sector and industry pages are your biggest SEO opening. Each trade searches for an accountant who understands its world, and we pick the sectors worth a page by what each one searches.

01

Sector and industry pages

Pages for the sectors you serve, from contractors and landlords to startups, each written for the searches those clients make.

02

Local SEO

Your Google profile and location pages set up so nearby businesses and individuals find you.

03

Calculators

Useful tools such as tax calculators bring in free, relevant visitors. We built a cash flow forecasting calculator for an adviser in 4 days, and it generated traffic.

04

Deadline and tax content

Guides around self-assessment, year end and Making Tax Digital, with clear 'not professional advice' notices.

05

Client portal and client area

Links to Xero, Sage, IRIS or whichever portal your clients use, in an area built for existing clients.

06

Enquiry forms that qualify

Forms that ask the right questions, so you spend time on the right prospects.

Content and sign-off

Written with you, signed off by you

Your name is on every page, so nothing core goes live without your approval.

01

Created with your team

We work with your partners or marketing team to draw out the insight only your firm can offer.

02

Signed off by you

Every core page is approved by your firm before it goes live.

03

Reviewed by our compliance consultant

Our compliance consultant, who has worked with FCA-regulated firms for 6 years, reviews the wording for accuracy and regulatory fit before your firm signs it off.

Every accountancy site includes

Client portal links

Sector and service pages

Local SEO set up

Secure enquiry forms

Our process

How we build your accountancy website

Six weeks to launch, then two plain-English reports a month once SEO starts.

Get a free website review
  1. 01

    Understand your firm

    We learn which services and sectors you want to grow and what your best clients look like.

    You get

    A clear brief and site plan

  2. 02

    Choose your sectors

    We look at what people search for in each sector and pick the ones worth building pages for. Our team has built and run SEO for accountancy firms, so we know where to look.

    You get

    A sector and keyword plan

  3. 03

    Build and content

    We build the site, write pages with your team, add your portal links and set up the forms.

    You get

    Approved copy and a finished site

  4. 04

    Launch and grow

    We launch, train your team and keep building rankings. The full effect usually shows in 6 to 12 months.

    You get

    The right enquiries, month by month

What sets us apart

A

Sectors, not just services

We build pages for the industries you serve, where competition is thinner and clients are worth more.

B

Tools that earn traffic

Calculators and guides bring in visitors who come back when they need an accountant.

C

Checked twice

Signed off by your firm and checked by our compliance consultant.

D

Local, and we come to you

Our office is on Liverpool Road in Islington. Want to meet in person? We'll come to you, at your place of business.

Case studies

Real results for real businesses

The challenge, what we did and what changed for each client.

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Qwil Messenger

B2B SaaS and fintech

A Webflow rebuild and SEO that took search traffic from 40 to 1,700+ visits a month

The challenge

Qwil gives regulated firms a compliant alternative to Microsoft Teams, Slack and Zoom. Its website wasn't converting well, its messaging hadn't kept pace with the product, and organic visibility was limited to branded searches.

What we did

We rebuilt the website in Webflow, ran a technical SEO audit and fixed backend errors, published content weekly around buyer search terms, built landing pages for each industry vertical, earned links from relevant publications and ran LinkedIn outreach alongside it.

1,700+

search visits a month for Qwil, up from 40 in 16 months

5

qualified demos a week from LinkedIn outreach

30 to 60

free trial sign-ups a month from search, up from none

“The results speak for themselves. The combination of a rebuilt website and a proper SEO strategy has completely changed how we show up in search.”

Nima, Head of Sales, Qwil Messenger

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Markos Pets

Pet supplies

An online shop and SEO that doubled online sales and lifted in-store sales 30% in Paphos

The challenge

Competing with large retailers across Cyprus while staying relevant in Paphos, for both competitive national searches and specialist services like pond building.

What we did

We built the online shop, ran a two-layer SEO strategy (pages for each major city across Cyprus, local pages for the Paphos store and its pond-building service), created content and built high-authority links.

#1

for “pet shop Paphos”

+100%

online sales

+30%

in-store sales

“AIM Digital have been exceptional at improving our SEO and general online presence. I recommend them to anyone who wishes to get ahead of the competition.”

Markos, Owner, Markos Pets

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

All Aspects Financial

Independent financial advice

Rebuilding a financial advice firm's website after its designer went out of business

The challenge

An independent financial advice firm serving individuals and business owners across the UK lost its website and all of its content when its previous designer went out of business, and needed a site that reflected the full breadth of its advice.

What we did

We rebuilt the website on WordPress with a dedicated page for every personal and business service, from pensions, retirement and estate planning to mortgages, employee benefits and exit planning. We added adviser profiles, an articles section and a clear route to book a free discovery call, trained the team to run the site themselves, and look after it with ongoing maintenance.

16

service pages rebuilt for advice clients

“When we lost our old website, AIM rebuilt it from nothing. It's professional, it's secure, and our team can update it ourselves. They made a stressful situation easy.”

Michael, Owner, All Aspects Financial

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Golden Ride Rentals

Vehicle rentals and tours

Destination landing pages and local SEO that grew traffic by 60%

The challenge

A strong local reputation, but the website wasn't reaching tourists while they planned their trips, so research wasn't turning into bookings.

What we did

We built more than eight destination landing pages for places like Lara Bay and the Adonis Baths waterfalls, optimised the Google Business Profile, ran a local citation and link-building campaign and made technical SEO improvements.

+60%

website traffic in 6 months

“Great experience working with AIM Digital. From the very first call their team was professional and genuinely interested in learning my business goals. They created a clear strategy that delivered results: better online visibility and growth. What stood out most is their transparency and communication. Highly recommended to anyone looking for a reliable, results-driven digital marketing partner.”

Julie, Owner, Golden Ride Rentals

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Mangia Bene

Family Italian restaurant

How online ordering kept a Chapel Market favourite going through lockdown

The challenge

New owners took over in 2014 with a restaurant on a busy market street but no website, no online presence and no reputation of their own. Then in 2020 lockdown closed the dining room overnight, and they needed a way to keep selling food.

What we did

We built the website from scratch on WordPress, including the research, photography, copy and menus, which we still update. We run SEO and marketing through Google Business Profile and set up a review system. When lockdown hit, we set up Gloria Food online ordering with separate apps for the kitchen, manager, drivers and customers, installed the hardware on site, and later added pre-orders and table reservations. We also produce all the restaurant's print.

4.8

average from 795 OpenTable diner reviews

1,800

monthly visits from search

“AIM have been with us since the day we took over. They built our website, took the photos and still update our menus. When lockdown closed the restaurant, they got online ordering running for us and we kept cooking. I can't imagine running Mangia Bene without them.”

Avni, Owner, Mangia Bene

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Sampson's Cuts

Barbershop, established 1850

A new website and local SEO that doubled organic traffic in 9 months

The challenge

A barbershop with more than 170 years of history and a strong local reputation, but no website: its only presence online was a Facebook page, so few walk-ins came from search.

What we did

We designed a bespoke website that keeps the shop's heritage character, built a local SEO strategy around Holloway Road, Highbury and Islington searches, optimised content for location terms and streamlined the technical backend.

+100%

organic traffic

+75%

local search traffic

“Before AIM, if you searched for a barber on Holloway Road you wouldn't have found us. Now customers tell me they found us on Google, and the phone rings far more than it used to. They kept the feel of the shop, and they're easy to deal with.”

Sampson, Owner, Sampson's Cuts

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

See all projects

Client reviews

What our clients say

5.0
rating on Google

“When we lost our old website, AIM rebuilt it from nothing. It's professional, it's secure, and our team can update it ourselves. They made a stressful situation easy.”

Michael, Owner

All Aspects Financial

“The results speak for themselves. The combination of a rebuilt website and a proper SEO strategy has completely changed how we show up in search.”

Nima, Head of Sales

Qwil Messenger

“My business used AIM's digital marketing services and it helped me grow my business. The best SEO company in Islington. Friendly and reliable customer service too.”

Ani Benjamin

Leaps and Bounds Gymnastics

Is this for you?

Who we're a good fit for

We work best with firms who know which clients they want more of.

Who we're built for

Run a growing accountancy or bookkeeping firm

Want more of a particular type of client

Serve businesses in specific sectors

Want your site to save the office time

Keep exploring

Related services and guides

More on this topic from AIM Digital.

All services

Financial services

Websites and SEO for regulated firms.

See the overview

Service

Financial adviser websites

Sites built for advice firms and compliance sign-off.

Explore financial adviser websites

Service

Local SEO

Get found on Google Maps by customers nearby.

Explore local SEO

Websites for accountants: your questions

Something else on your mind? Ask us directly.

01

Can you link to our client portal?

Yes. We add clear links to Xero, Sage, IRIS or whichever portal and upload tools your clients use, in an area built for existing clients.

02

Will you help us rank for specialist sectors?

Yes. Sector searches are less crowded and often more valuable, and paid clicks for terms like 'contractor accountants London' are expensive. We build pages for each sector you want to grow, so you win that traffic without paying for every click.

03

Can you help with local SEO?

Yes. We set up your Google Business Profile and location pages so you appear when businesses and individuals nearby search for an accountant.

04

Do you write tax and deadline content?

Yes, with your team. Informational pages carry a clear 'not professional advice' notice, and our compliance consultant checks the detail before your firm signs it off.

05

Can you build calculators for our site?

Yes. Tools like tax and take-home pay calculators bring in free, relevant traffic and give visitors a reason to come back.

06

Who signs off the content?

Your firm signs off every core page. We create content with your team, and our compliance consultant checks it too.

07

How long does a new accountancy website take?

Six weeks for most firms, from first call to launch, plus the time your team needs to review the copy.

08

Can we update the site ourselves?

Yes. We build on Webflow or WordPress and train your team to edit pages, with our support when you need it.