For London businesses

SEO audit services that find what's holding your site back

Every SEO campaign starts with a seven-day audit. It tells us what to work on first, and it's finished before your first paid month.

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Trusted by over 100 clients across London and beyond

SEO audit report with a site health score and the issues to fix first

What's included

What our SEO audit checks

You won't get a list of hundreds of warnings. You get itemised, prioritised fixes, scored by effort against win, so the highest reward for the lowest cost comes first.

01

Topical authority

Whether your site covers your subject in enough depth for Google to treat you as an expert.

02

Content quality

Which pages earn their place, which are thin or outdated, and which are dragging the rest down.

03

Authority and mentions

Links and mentions from third-party sites, and where your competitors are getting theirs.

04

Internal linking

How well your pages support each other, so authority reaches the pages that sell.

05

Keyword cannibalisation

Pages competing for the same searches, splitting your rankings instead of building them. It turned up in 70% of our last 20 audits.

06

Where you stand everywhere

Rankings, Maps, AI answers and the channels around them, compared with the competitors above you.

Our process

How the audit works

It's the first step of every SEO campaign, completed in seven days.

Get a free SEO consultation
  1. 01

    Goals conversation

    We talk through your business and campaign goals, and whether what you're doing now fits where you want to be.

    You get

    Clear goals for the campaign

  2. 02

    Access and competitors

    You share Search Console, analytics and CMS access, plus your direct and indirect competitors.

    You get

    Everything we need to dig in

  3. 03

    Seven-day audit

    We read your visitor behaviour in Google Analytics, then check authority, content, linking, cannibalisation and where you stand across every channel.

    You get

    A full picture of what's holding you back

  4. 04

    Strategy you approve

    The findings become a month-by-month plan, starting with the changes that matter most.

    You get

    A plan ready for day one

What sets us apart

A

Part of your campaign

Not a report to file away. The audit decides what we actually do, month by month.

B

Done before you pay

The audit happens before your first paid month, so the work starts on day one.

C

We tell you what to skip

Expensive fixes that barely move rankings get called out, so your budget goes where it counts.

D

Local, and we come to you

Our office is on Liverpool Road in Islington. Want to meet in person? We'll come to you, at your place of business.

The difference

Our audit vs an automated report

Tools find problems. People decide what matters, and what doesn't.

Compare

AIM audit

Automated tool report

Findings

Checked by a person

Hundreds of raw warnings

Priorities

Ranked by impact on enquiries

Everything flagged red

Demand

Checks what people actually search

Errors only

Context

Compared with competitors

Your site in isolation

Next steps

We fix it as part of your SEO

You work it out

Case studies

Real results for real businesses

The challenge, what we did and what changed for each client.

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Qwil Messenger

B2B SaaS and fintech

A Webflow rebuild and SEO that took search traffic from 40 to 1,700+ visits a month

The challenge

Qwil gives regulated firms a compliant alternative to Microsoft Teams, Slack and Zoom. Its website wasn't converting well, its messaging hadn't kept pace with the product, and organic visibility was limited to branded searches.

What we did

We rebuilt the website in Webflow, ran a technical SEO audit and fixed backend errors, published content weekly around buyer search terms, built landing pages for each industry vertical, earned links from relevant publications and ran LinkedIn outreach alongside it.

1,700+

search visits a month for Qwil, up from 40 in 16 months

5

qualified demos a week from LinkedIn outreach

30 to 60

free trial sign-ups a month from search, up from none

“The results speak for themselves. The combination of a rebuilt website and a proper SEO strategy has completely changed how we show up in search.”

Nima, Head of Sales, Qwil Messenger

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Markos Pets

Pet supplies

An online shop and SEO that doubled online sales and lifted in-store sales 30% in Paphos

The challenge

Competing with large retailers across Cyprus while staying relevant in Paphos, for both competitive national searches and specialist services like pond building.

What we did

We built the online shop, ran a two-layer SEO strategy (pages for each major city across Cyprus, local pages for the Paphos store and its pond-building service), created content and built high-authority links.

#1

for “pet shop Paphos”

+100%

online sales

+30%

in-store sales

“AIM Digital have been exceptional at improving our SEO and general online presence. I recommend them to anyone who wishes to get ahead of the competition.”

Markos, Owner, Markos Pets

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Fortune Flavours

Legal CBD shop

E-commerce SEO that grew a UK CBD shop from 700 to 2,500+ monthly search clicks in under a year

The challenge

A specialist online shop in a crowded, tightly regulated market, where paid advertising options are limited and organic search has to do the heavy lifting.

What we did

We built authority with guides and topic clusters across the whole product range, optimised every product page, earned links from niche CBD and wellness blogs and improved the store's technical SEO and category structure.

2,500+

monthly organic clicks, up from 700

“Advertising CBD is almost impossible, so search has to work for us. AIM understood our market and built our rankings properly, with content and links from the right places. Our organic traffic has more than tripled.”

Cormac, Fortune Flavours

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Golden Ride Rentals

Vehicle rentals and tours

Destination landing pages and local SEO that grew traffic by 60%

The challenge

A strong local reputation, but the website wasn't reaching tourists while they planned their trips, so research wasn't turning into bookings.

What we did

We built more than eight destination landing pages for places like Lara Bay and the Adonis Baths waterfalls, optimised the Google Business Profile, ran a local citation and link-building campaign and made technical SEO improvements.

+60%

website traffic in 6 months

“Great experience working with AIM Digital. From the very first call their team was professional and genuinely interested in learning my business goals. They created a clear strategy that delivered results: better online visibility and growth. What stood out most is their transparency and communication. Highly recommended to anyone looking for a reliable, results-driven digital marketing partner.”

Julie, Owner, Golden Ride Rentals

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Judo For All UK

Judo governing body

From no online presence to a widely referenced home for traditional judo in the UK

The challenge

Judo For All UK started in North London with no members, no profile and no online presence. It had to explain why it existed and build credibility fast, and as it grew its first website couldn't keep up: only a few people could update it and it had no online event booking.

What we did

We have worked with JFAUK from its earliest days, on planning, branding, print and content as well as the website. In 2012 we built its first site on Joomla and grew its traffic through SEO and marketing. In 2018 we moved it to WordPress so more of the team could edit it, added online event booking and ran a full round of SEO with the move. A redesign is now under way.

675

websites linking to judoforall.org.uk

279

UK searches the site ranks for

“AIM have been with Judo For All UK from the very beginning, from our first posters to the website we have today. They understand what we stand for, and they've made sure clubs and judoka can always find us.”

Judo For All UK

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

FortSafe

Safe deposit boxes

Educational content that created demand for a safe deposit box provider in Cyprus

The challenge

A security business where trust is everything, needing a website and search presence that reassure people before they ever visit.

What we did

We built a clear, professional website and the SEO foundations, then, once FortSafe ranked first for its target searches, switched to educational content that created demand for private safe deposit boxes.

“AIM got us to the top of Google, then told us honestly that wasn't enough on its own. The educational content they created brought us far more customers than the rankings ever did.”

Maria, Owner, FortSafe

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

See all projects

Client reviews

What our clients say

5.0
rating on Google

“Hired AIM Digital for SEO in South London and I was more than impressed with the results. 100% recommend if looking to grow business presence.”

Ylli Krasniqi

Star Hand Detailing

“My business used AIM's digital marketing services and it helped me grow my business. The best SEO company in Islington. Friendly and reliable customer service too.”

Ani Benjamin

Leaps and Bounds Gymnastics

“Advertising CBD is almost impossible, so search has to work for us. AIM understood our market and built our rankings properly, with content and links from the right places. Our organic traffic has more than tripled.”

Cormac

Fortune Flavours

What audits find

What our audits have uncovered

Most problems we find started as a quick fix or a shortcut. 17 of our last 20 audits found missing redirects and broken links, and 12 found indexing problems. These are real examples, kept anonymous.

01

An AI-built migration

A move from WordPress to an AI-built site with AI-written content left pages blocked, no redirects and every page chasing the same keywords. We rebuilt it on WordPress.

02

Two domains, one site

The same site ran on .io and .com with no preferred version, so the two split their authority and swapped rankings. Fixing it lifted search traffic 50% at once.

03

Cloned area pages

Another agency copied one AI-written page for every area and bought spammy links. We cut them back to fewer, genuinely local pages.

You get

A full audit and one-page progress dashboard

Fixes scored by effort against win

A month-by-month strategy

Two reports a month once we start

More of what audits find

These two come up again and again in online stores and software sites.

01

Categories and products competing

A category page and every product in it chasing the same search, so none of them rank well. We give each page one clear job.

02

A help centre outranking the marketing site

For a software company, hundreds of help pages can outrank the pages meant to win trials. We map every page to a clear job.

Keep exploring

Related services and guides

More on this topic from AIM Digital.

All services

SEO

Our full SEO service for London and UK businesses.

See the overview

Guide

How to audit your website's SEO

A step-by-step check you can run on your own site.

Read the guide

Service

Website redesign

Rebuild a slow or dated site without losing rankings.

Explore website redesign

SEO audit services questions

Something else on your mind? Ask us directly.

01

Can I buy an SEO audit on its own?

Yes. The audit is free as part of every SEO campaign, or £500 on its own. It is the first stage of our SEO work, because a list of problems only helps when someone fixes them.

02

What does the audit cover?

Topical authority, content quality, links and mentions, internal linking, keyword cannibalisation and where you stand across search, Maps and AI answers, compared with your competitors.

03

How long does it take?

Seven days, once you've signed up and before your first paid month starts.

04

What do you need from us?

Access to Search Console (Google's free tracking tool), analytics and your CMS, a list of your direct and indirect competitors, and a proper conversation about your business and campaign goals.

05

Will you fix what you find?

Yes. That's the point: the findings become your month-by-month SEO plan, starting with what will make the most difference.

06

Can an audit explain a traffic drop after a migration?

Usually. Missing redirects, blocked pages, robots.txt mistakes and duplicate versions of a site are the most common causes we find after a move.

07

Are page speed and schema the priority?

Usually not. We check page speed and schema (the code that describes your pages to Google), fix what's broken, then put your budget into the work that moves rankings.

08

How is it different from the free SEO consultation?

The free SEO consultation shows what your site would need to rank. The audit is the deeper dive into exactly what we'll do, and in what order.