For fintech teams

A fintech marketing agency that wins over buyers and their compliance teams

We're an SEO-led fintech marketing agency. We write content that explains the rules your buyers work under, answers their compliance officer's questions and gets through your own sign-off. Your product then comes across as the safe choice.

Get a free SEO consultationSee our projects

SEO-led content and sites

Written with FCA in mind

Signed off before launch

Webflow sites you can edit

★★★★★Rated 5.0 on Google

Trusted by over 100 clients across London and beyond

Fintech app marketing page with account and savings screens

Sound familiar?

Why fintech marketing stalls

A strong product isn't enough when buyers are regulated and every word needs approval.

01

Buyers don't know they need you

Your market hasn't realised its current way of working is a risk, so few people search for your solution.

02

The compliance officer isn't convinced

Every sale passes someone who needs to see exactly how you meet their rules, and your site doesn't show it.

03

Launches stuck in sign-off

Pages go back and forth with compliance, so campaigns ship weeks late or not at all.

What we do for fintech

Fintech marketing built on the rules your buyers face

We start with the rules your buyers have to follow, then show how your product helps them follow them.

01

Content built on the regulation

Clear guides to the rules your buyers must follow, leading naturally to your product as the compliant way to do it.

02

Security and compliance pages

Everything a compliance officer needs to see, set out plainly so the sale doesn't stall.

03

Pages for each regulated sector

Dedicated pages for the industries you serve, written in their language and around their rules.

04

Comparisons and use cases

How you compare with the tools buyers use today, and what changes when they switch.

05

Insight from your team

Original knowledge from your own experts, so content carries authority competitors can't copy.

06

Tracking demos and trials

Demo requests and sign-ups traced back to the pages that brought them in.

Working with compliance

Built to get through sign-off

Compliance is part of the process from day one, not a hurdle at the end. Final approval always sits with your compliance team, and informational pages carry a 'not professional advice' notice.

01

Drafts with sources marked

Every claim comes with its source, so reviewers can check and approve it quickly.

02

Written with FCA rules in mind

We write with the FCA financial promotion rules and Consumer Duty in mind, and include the standard disclosures your team expects, from the first draft.

03

Nothing goes live unapproved

We draft, our compliance consultant checks, your team signs off, then we publish. Our compliance consultant has worked with FCA-regulated firms for 6 years. Version history and backups of everything.

Every fintech project includes

A compliance stage for every piece

Sources marked for reviewers

Disclosures in place

Version history and backups

Our process

How we work with fintech teams

Two plain-English reports a month once SEO starts, and a review stage built in for your compliance team.

Get a free SEO consultation
  1. 01

    Product and regulation

    We learn your product, your buyers and the rules they work under, plus your own sign-off process.

    You get

    A clear brief and plan

  2. 02

    Plan the education

    We map the questions buyers and compliance officers ask, and the pages that answer them.

    You get

    A content and page plan

  3. 03

    Draft and review

    We draft with sources marked, your team reviews, and we make every change before anything goes live.

    You get

    Approved, sign-off ready content

  4. 04

    Publish and grow

    We publish, track demos and trials, and keep building authority with relevant finance and industry publications.

    You get

    Rankings and leads that compound

What sets us apart

A

We create the demand

When buyers don't know they need you yet, we build the education that shows them why.

B

Compliance from day one

Review is built into every piece, so launches don't stall at the end.

C

Your experts, our structure

We shape your team's knowledge into content that ranks and stands up to scrutiny.

D

London-based, working worldwide

We work with fintech teams across the UK and abroad over video calls and shared workspaces, and fit around your time zone and sign-off process.

Case studies

Real results for real businesses

The challenge, what we did and what changed for each client.

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01/ 04
→

Qwil Messenger

B2B SaaS and fintech

A Webflow rebuild and SEO that took search traffic from 40 to 1,700+ visits a month

The challenge

Qwil gives regulated firms a compliant alternative to Microsoft Teams, Slack and Zoom. Its website wasn't converting well, its messaging hadn't kept pace with the product, and organic visibility was limited to branded searches.

What we did

We rebuilt the website in Webflow, ran a technical SEO audit and fixed backend errors, published content weekly around buyer search terms, built landing pages for each industry vertical, earned links from relevant publications and ran LinkedIn outreach alongside it.

1,700+

search visits a month for Qwil, up from 40 in 16 months

5

qualified demos a week from LinkedIn outreach

30 to 60

free trial sign-ups a month from search, up from none

“The results speak for themselves. The combination of a rebuilt website and a proper SEO strategy has completely changed how we show up in search.”

Nima, Head of Sales, Qwil Messenger

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Markos Pets

Pet supplies

An online shop and SEO that doubled online sales and lifted in-store sales 30% in Paphos

The challenge

Competing with large retailers across Cyprus while staying relevant in Paphos, for both competitive national searches and specialist services like pond building.

What we did

We built the online shop, ran a two-layer SEO strategy (pages for each major city across Cyprus, local pages for the Paphos store and its pond-building service), created content and built high-authority links.

#1

for “pet shop Paphos”

+100%

online sales

+30%

in-store sales

“AIM Digital have been exceptional at improving our SEO and general online presence. I recommend them to anyone who wishes to get ahead of the competition.”

Markos, Owner, Markos Pets

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

All Aspects Financial

Independent financial advice

Rebuilding a financial advice firm's website after its designer went out of business

The challenge

An independent financial advice firm serving individuals and business owners across the UK lost its website and all of its content when its previous designer went out of business, and needed a site that reflected the full breadth of its advice.

What we did

We rebuilt the website on WordPress with a dedicated page for every personal and business service, from pensions, retirement and estate planning to mortgages, employee benefits and exit planning. We added adviser profiles, an articles section and a clear route to book a free discovery call, trained the team to run the site themselves, and look after it with ongoing maintenance.

16

service pages rebuilt for advice clients

“When we lost our old website, AIM rebuilt it from nothing. It's professional, it's secure, and our team can update it ourselves. They made a stressful situation easy.”

Michael, Owner, All Aspects Financial

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Golden Ride Rentals

Vehicle rentals and tours

Destination landing pages and local SEO that grew traffic by 60%

The challenge

A strong local reputation, but the website wasn't reaching tourists while they planned their trips, so research wasn't turning into bookings.

What we did

We built more than eight destination landing pages for places like Lara Bay and the Adonis Baths waterfalls, optimised the Google Business Profile, ran a local citation and link-building campaign and made technical SEO improvements.

+60%

website traffic in 6 months

“Great experience working with AIM Digital. From the very first call their team was professional and genuinely interested in learning my business goals. They created a clear strategy that delivered results: better online visibility and growth. What stood out most is their transparency and communication. Highly recommended to anyone looking for a reliable, results-driven digital marketing partner.”

Julie, Owner, Golden Ride Rentals

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Judo For All UK

Judo governing body

From no online presence to a widely referenced home for traditional judo in the UK

The challenge

Judo For All UK started in North London with no members, no profile and no online presence. It had to explain why it existed and build credibility fast, and as it grew its first website couldn't keep up: only a few people could update it and it had no online event booking.

What we did

We have worked with JFAUK from its earliest days, on planning, branding, print and content as well as the website. In 2012 we built its first site on Joomla and grew its traffic through SEO and marketing. In 2018 we moved it to WordPress so more of the team could edit it, added online event booking and ran a full round of SEO with the move. A redesign is now under way.

675

websites linking to judoforall.org.uk

279

UK searches the site ranks for

“AIM have been with Judo For All UK from the very beginning, from our first posters to the website we have today. They understand what we stand for, and they've made sure clubs and judoka can always find us.”

Judo For All UK

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

FortSafe

Safe deposit boxes

Educational content that created demand for a safe deposit box provider in Cyprus

The challenge

A security business where trust is everything, needing a website and search presence that reassure people before they ever visit.

What we did

We built a clear, professional website and the SEO foundations, then, once FortSafe ranked first for its target searches, switched to educational content that created demand for private safe deposit boxes.

“AIM got us to the top of Google, then told us honestly that wasn't enough on its own. The educational content they created brought us far more customers than the rankings ever did.”

Maria, Owner, FortSafe

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

See all projects

Client reviews

What our clients say

5.0
rating on Google

“The results speak for themselves. The combination of a rebuilt website and a proper SEO strategy has completely changed how we show up in search.”

Nima, Head of Sales

Qwil Messenger

“When we lost our old website, AIM rebuilt it from nothing. It's professional, it's secure, and our team can update it ourselves. They made a stressful situation easy.”

Michael, Owner

All Aspects Financial

“My business used AIM's digital marketing services and it helped me grow my business. The best SEO company in Islington. Friendly and reliable customer service too.”

Ani Benjamin

Leaps and Bounds Gymnastics

Is this for you?

Who we're a good fit for

We do our best work with fintech teams who want marketing that holds up to scrutiny.

Who we're built for

Sell to regulated firms

Are creating demand for a new solution

Need content that gets through compliance

Care about demos more than vanity traffic

Keep exploring

Related services and guides

More on this topic from AIM Digital.

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See the overview

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Websites and SEO for regulated firms.

See the overview

Service

SaaS SEO

SEO for SaaS companies that need demos and trials.

Explore SaaS SEO

Fintech marketing agency questions

Something else on your mind? Ask us directly.

01

Do you understand FCA financial promotion rules?

Yes. We write with the financial promotion rules in mind and include the standard disclosures your team expects. Final approval always sits with your compliance team.

02

Can you work with our compliance team?

Yes. Drafts come with sources marked, our compliance consultant checks every piece, and we send them in small batches so your team can review quickly. Nothing is published until your team approves it.

03

How do you market a product people don't know they need?

We build educational content around the problem and the rules your buyers face. For a messaging platform for regulated firms, we wrote about the rules that stop advisers messaging clients on WhatsApp. That led readers to a compliant alternative and built demand where few searched.

04

How do you win over the buyer's compliance officer?

With clear security and compliance pages that show exactly how you meet their requirements, so the question is answered before the sales call.

05

Do you help with AI search?

Yes, through the same work that drives SEO: useful content, original insight and mentions in trusted finance publications.

06

How long does fintech SEO take?

The full effect usually shows in 6 to 12 months. We start with the pages closest to a buying decision, so trials and demo requests build as each page goes live, and your reports show the trend every month. Where demand needs creating, education content builds that demand step by step.

07

Have you worked in fintech before?

Yes. We rebuilt and run SEO for a secure messaging platform for regulated firms, and it now appears in Google's AI Overviews for adviser software searches. See the case study.

08

Do you work with fintechs outside London?

Yes. We're based in London and work with teams across the UK and abroad, over video calls and email.