For small businesses

Small business website design that brings in local enquiries

Most small businesses come to us wanting a site that looks right and brings in work. We build you a smaller site on the same foundations as our bigger builds, and look after it for the first year.

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Trusted by over 100 clients across London and beyond

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What's included

What's included in our small business website design

A smaller site with the same foundations, for wellness studios, restaurants, local shops, tourism and sole advisers: everything you need to be found locally and to run the site yourself.

01

Built to be found

Keyword research and an SEO structure for the whole site, planned before the design starts.

02

Mobile first

Designed for the phone your customers search on, then scaled up for desktop.

03

Your Google profile

Your Google Business Profile set up and linked to the site, details matching everywhere, plus a review QR code. Correcting listings alone gave one client 30% more local engagement in a month.

04

Copy, written for you

We ask you a few simple questions and write the words for your pages from your answers, or you write your own with our guidance.

05

Professional photos

A shoot with our photographer as an add-on, or clear direction to take your own.

06

A first year looked after

Training so you can run the site, maintenance for the first year, and free hosting when we host it.

Our process

Your new website in six weeks

One clear process from first call to launch, and you're never left to work it out alone.

Book a free website review
  1. 01

    Free website review

    We look at your current site, your local competitors and what people search for, and put it in writing.

    You get

    A written review and plan

  2. 02

    Plan your pages

    We map your pages around what customers search for, then write the words for them, or guide you if you'd rather write your own.

    You get

    A sitemap and page plan you've approved

  3. 03

    Design and build

    A clean, mobile-first design in your brand, scoring 90 to 100 on mobile PageSpeed, loading in under a second and set up for local search.

    You get

    An approved design, built and tested

  4. 04

    Launch and training

    We launch, connect your Google profile and analytics, and show you how to run the site.

    You get

    A live site you can update yourself

What sets us apart

A

Smaller site, same foundations

Fewer pages, the same foundations: keyword research, mobile-first design and SEO structure on every site. Across our last three website builds, enquiries rose 75% within three months.

B

Help with the words

Most owners don't have time to write. We write the standard copy for your pages, or you write your own with our guidance. Full SEO copywriting is an add-on.

C

Your first year looked after

Maintenance and upkeep are included for the first year, and if anything goes wrong we fix it straight away.

D

Local, and we come to you

Our office is on Liverpool Road in Islington. Want to meet in person? We'll come to you, at your place of business.

The difference

Why a planned website beats a quick one

A site built with a plan is found by the right customers, stays reliable and keeps working for you.

Compare

AIM Digital

Quick or DIY site

Look

Custom to your business

Generic template

Google

Keyword research and SEO structure

Basic settings

Your time

Built in six weeks

Months of evenings and weekends

Running it

Training, so you can

Work it out yourself

After launch

First year looked after

On your own

Case studies

Real results for real businesses

The challenge, what we did and what changed for each client.

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Mangia Bene

Family Italian restaurant

How online ordering kept a Chapel Market favourite going through lockdown

The challenge

New owners took over in 2014 with a restaurant on a busy market street but no website, no online presence and no reputation of their own. Then in 2020 lockdown closed the dining room overnight, and they needed a way to keep selling food.

What we did

We built the website from scratch on WordPress, including the research, photography, copy and menus, which we still update. We run SEO and marketing through Google Business Profile and set up a review system. When lockdown hit, we set up Gloria Food online ordering with separate apps for the kitchen, manager, drivers and customers, installed the hardware on site, and later added pre-orders and table reservations. We also produce all the restaurant's print.

4.8

average from 795 OpenTable diner reviews

1,800

monthly visits from search

“AIM have been with us since the day we took over. They built our website, took the photos and still update our menus. When lockdown closed the restaurant, they got online ordering running for us and we kept cooking. I can't imagine running Mangia Bene without them.”

Avni, Owner, Mangia Bene

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Golden Ride Rentals

Vehicle rentals and tours

Destination landing pages and local SEO that grew traffic by 60%

The challenge

A strong local reputation, but the website wasn't reaching tourists while they planned their trips, so research wasn't turning into bookings.

What we did

We built more than eight destination landing pages for places like Lara Bay and the Adonis Baths waterfalls, optimised the Google Business Profile, ran a local citation and link-building campaign and made technical SEO improvements.

+60%

website traffic in 6 months

“Great experience working with AIM Digital. From the very first call their team was professional and genuinely interested in learning my business goals. They created a clear strategy that delivered results: better online visibility and growth. What stood out most is their transparency and communication. Highly recommended to anyone looking for a reliable, results-driven digital marketing partner.”

Julie, Owner, Golden Ride Rentals

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Seasons and Blossoms

Organic greengrocer

From a decade-old Squarespace site to a WordPress site ready for online orders

The challenge

We built the shop's first website, a static Squarespace site, in 2014, and it had gone untouched for over 10 years. It looked tired, and the owner wanted a website that could promote the business, be updated in-house and start taking orders online.

What we did

We backed up the static site, moved it and the domain off Squarespace, and built a custom responsive WordPress theme. We migrated the content and added on-site SEO, social links and an online shop ready to launch for a set range of products.

“We'd been stuck with an old website nobody could change for years. AIM moved everything over in three days, and now we finally have a site that looks like our shop and that we can update ourselves.”

Rabiye, Owner, Seasons and Blossoms

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

FortSafe

Safe deposit boxes

Educational content that created demand for a safe deposit box provider in Cyprus

The challenge

A security business where trust is everything, needing a website and search presence that reassure people before they ever visit.

What we did

We built a clear, professional website and the SEO foundations, then, once FortSafe ranked first for its target searches, switched to educational content that created demand for private safe deposit boxes.

“AIM got us to the top of Google, then told us honestly that wasn't enough on its own. The educational content they created brought us far more customers than the rankings ever did.”

Maria, Owner, FortSafe

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Ocean & Architectural Models

Precision scale model makers

A showroom worthy of museum-quality models

The challenge

The company had no working website, and needed one that could show precision models to an international client base in shipping, offshore energy, aviation and architecture.

What we did

We designed several prototypes, then built the chosen design on WordPress with the custom elements the client asked for, including revolving clocks showing the time in five locations. The site centres on a portfolio of commissions organised by sector, from cargo ships and classic liners to offshore installations, aircraft and architecture, each with its own page, plus a filterable gallery, a private commissions section and pages on the build process, craftsmanship and the investment value of a model.

“Our models are made to museum standard, and AIM built a website that does them justice. Clients from all over the world see our work there before they get in touch.”

Martin, Owner, Ocean & Architectural Models

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

Sampson's Cuts

Barbershop, established 1850

A new website and local SEO that doubled organic traffic in 9 months

The challenge

A barbershop with more than 170 years of history and a strong local reputation, but no website: its only presence online was a Facebook page, so few walk-ins came from search.

What we did

We designed a bespoke website that keeps the shop's heritage character, built a local SEO strategy around Holloway Road, Highbury and Islington searches, optimised content for location terms and streamlined the technical backend.

+100%

organic traffic

+75%

local search traffic

“Before AIM, if you searched for a barber on Holloway Road you wouldn't have found us. Now customers tell me they found us on Google, and the phone rings far more than it used to. They kept the feel of the shop, and they're easy to deal with.”

Sampson, Owner, Sampson's Cuts

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

See all projects

Client reviews

What our clients say

5.0
rating on Google

“The team built a vibrant, high-energy Webflow site that perfectly captures the Cali Soccer School brand while making bookings effortless.”

Finn Grunfeld

Cali Soccer School

“My business used AIM's digital marketing services and it helped me grow my business. The best SEO company in Islington. Friendly and reliable customer service too.”

Ani Benjamin

Leaps and Bounds Gymnastics

“AIM Digital have been our partner for Webflow design for 2 years now and we have never had a customer complain. Everyone loves their work and we do too!”

Andreas Pandelli

Accsellera Ltd

After launch

You won't be left on your own

Your first year comes with training, updates and fixes, so you can run the site with confidence.

01

Easy edits

We train you to make edits yourself, and we're on hand for changes and fixes whenever you need us.

02

First year included

Updates and backups taken care of for the first year, and hosting too when we host your site.

03

Local growth

Add local SEO when you're ready to climb higher.

Your first year

Hosting, when we host it

Updates and backups taken care of

Training to run your site

A real person to talk to

Keep exploring

Related services and guides

More on this topic from AIM Digital.

All services

Web design

Every website we build, from Webflow sites to online stores.

See the overview

Guide

How much does a website cost?

What drives the price of a UK website build.

Read the guide

Service

Local SEO

Get found on Google Maps by customers nearby.

Explore local SEO

Small business website questions

Something else on your mind? Ask us directly.

01

How long does a small business website take?

Six weeks for a typical small business site, from first call to launch. The usual delays are photos and content, and we help with both.

02

Can I update the site myself?

Yes. We build on Webflow for design-led sites and on WordPress for sites with lots of content or advanced plugins. We train you before launch, so you can change text, images and offers yourself.

03

Do I have to write the content?

Not if you'd rather not. We write the words for your pages from a few simple questions, so they read well for customers and for Google, or you write your own with our guidance. Full SEO copywriting is available as an add-on.

04

What about photos and a logo?

Real photos make the biggest difference to how much visitors trust you, and they're the most common thing holding a launch up. Our photographer can come for a couple of hours as an add-on, or we tell you exactly what to shoot yourself. Our in-house designer can create a logo if you need one.

05

What affects the cost?

Small business websites start from £1,000 on WordPress, and from £2,500 on Webflow for design-led sites. Either way you get a fixed price in writing before we begin. The features you need, such as booking or online orders, and the content involved are quoted after your free website review.

06

Should I just use a website builder?

You can, but track your hours and price them at your own rate. One owner started building her own site in December and ten months later still hadn't finished it, so she asked us to build it. A site built with a plan is usually live sooner, ranks better and costs less in the end.

07

Will my website show up on Google?

Every site starts with keyword research, an SEO structure and your Google Business Profile, so you're set up to be found. Already busy on word of mouth? That proves your service is good, and every new customer from search becomes another person telling their friends. Ongoing local SEO helps you climb further.

08

What happens after the first year?

Your first year of maintenance is included. If we host your site on WordPress, hosting is £200 a year after that. Webflow sites run on Webflow's own hosting, on a plan in your name. Either way, you can keep making changes yourself.