SEO for SaaS

A SaaS SEO agency that writes for your buyers

We're a SaaS SEO agency that gives every page a clear job, from use cases and comparisons to feature pages, based on what your buyers search for. Then we back it up with data only you have, so search brings in trials and demos.

Get a free SEO consultationSee our SaaS projects

Comparison, use-case pages

Help centre and site aligned

Insight from your data

Two reports a month

★★★★★Rated 5.0 on Google

Trusted by over 100 clients across London and beyond

Search performance dashboard with clicks and page-one keywords rising

Sound familiar?

Why SaaS SEO often doesn't lead to sales

Most SaaS sites we audit have plenty of pages. The trouble is what those pages are for.

01

Your help centre outranks you

Hundreds of support pages compete with your marketing site for the same searches.

02

Pages about the app, not the reader

Content explains how great the product is, without answering what buyers are actually asking.

03

Features fighting each other

Closely related feature pages compete with each other, so none of them ranks well.

What's included

SaaS SEO services built around your buyers

We start by working out what every page is for, then build what's missing.

01

A job for every page

We map which page targets which buyer and search, and decide what deserves its own page.

02

Comparisons, use cases and industries

The pages buyers look for when choosing, written to inform rather than boast. For a fintech platform we built every comparison, industry and use-case page, plus case studies that gave proof under everything else.

03

Help centre linked back

Support content stays in the help centre, with well-placed links pointing buyers back to your main site.

04

Pages Google can read

No heavy JavaScript hiding your content, so pages load fast and get understood.

05

Original data

Your own numbers and results that nobody else can publish. We can turn your company's data into statistics and industry commentary.

06

Authority that fits

Press and links from the tech and industry publications your buyers actually read.

AI search

AI search is still SEO

Buyers now shortlist software in ChatGPT and Google's AI answers as well as search. What gets you cited is the same work that gets you ranked. A SaaS platform we work with appears in Google's AI-written answers for secure messaging and adviser software searches.

01

Useful content

Clear comparison and use-case pages that answer the questions buyers ask AI tools.

02

Data only you have

Original statistics give AI answers and journalists a reason to mention you.

03

Mentions in the right places

PR, reviews and coverage in the publications your market trusts.

What we report on

Trials and demo requests from search

Rankings for buying searches

Visits from AI tools

Technical health

Our process

How our SaaS SEO works

A month-by-month strategy up front, two plain-English reports a month, no lock-in, and a plan built around how your buyers search.

Get a free SEO consultation
  1. 01

    Audit and channel check

    We review what each page targets, your help centre and your competitors, and confirm the right channel to lead with. We pick the channel that pays back first, then build SEO around it.

    You get

    A clear picture and priorities

  2. 02

    Plan by buyer stage

    Use cases, comparisons, features and industries mapped to the searches buyers make at each step.

    You get

    A page and keyword plan

  3. 03

    Fix and publish

    We fix competing pages and technical issues, then publish the pages closest to a buying decision first.

    You get

    Pages live and tracked

  4. 04

    Build authority

    Original data, PR and links from relevant publications grow your authority month by month.

    You get

    Rankings that keep growing

What sets us apart

A

Written for the reader

We turn pages about your app into pages that answer buyers' questions. We publish fewer, better pages, because mass-produced AI content spikes then falls.

B

Your own data

Insight drawn from your own data gives you content competitors can't copy.

C

No lock-in

Two plain-English reports a month show what's working. Stay because it works, not because of a contract.

D

London-based, working worldwide

We work with software teams across the UK and abroad over video calls and shared workspaces, and fit around your time zone and tools.

Case studies

Real results for real businesses

The challenge, what we did and what changed.

←
01/ 04
→

Qwil Messenger

B2B SaaS and fintech

A Webflow rebuild and SEO that took search traffic from 40 to 1,700+ visits a month

The challenge

Qwil gives regulated firms a compliant alternative to Microsoft Teams, Slack and Zoom. Its website wasn't converting well, its messaging hadn't kept pace with the product, and organic visibility was limited to branded searches.

What we did

We rebuilt the website in Webflow, ran a technical SEO audit and fixed backend errors, published content weekly around buyer search terms, built landing pages for each industry vertical, earned links from relevant publications and ran LinkedIn outreach alongside it.

1,700+

search visits a month for Qwil, up from 40 in 16 months

5

qualified demos a week from LinkedIn outreach

30 to 60

free trial sign-ups a month from search, up from none

“The results speak for themselves. The combination of a rebuilt website and a proper SEO strategy has completely changed how we show up in search.”

Nima, Head of Sales, Qwil Messenger

Explore the live site

This is the real website we built, running live. Click into the frame to scroll and navigate it.

See all projects

Client reviews

What our clients say

5.0
rating on Google

“The team built a vibrant, high-energy Webflow site that perfectly captures the Cali Soccer School brand while making bookings effortless.”

Finn Grunfeld

Cali Soccer School

“AIM Digital have been our partner for Webflow design for 2 years now and we have never had a customer complain. Everyone loves their work and we do too!”

Andreas Pandelli

Accsellera Ltd

“My business used AIM's digital marketing services and it helped me grow my business. The best SEO company in Islington. Friendly and reliable customer service too.”

Ani Benjamin

Leaps and Bounds Gymnastics

Is this for you?

Who we're a good fit for

We work best with SaaS teams who want search to bring in trials and demos.

Who we're built for

Sell B2B or B2C software

Want trials and demos from search

Can give us time with product experts

Are pre-launch or already growing

Keep exploring

Related services and guides

More on this topic from AIM Digital.

All services

SaaS

Marketing that builds pipeline, not just traffic.

See the overview

Service

SaaS website design

Webflow sites built around how you sell.

Explore SaaS website design

Service

AI search optimisation

Get found and cited in AI answers, through the same work as SEO.

Explore AI search optimisation

SaaS SEO agency questions

Something else on your mind? Ask us directly.

01

How is SaaS SEO different from normal SEO?

Buyers compare tools before they choose, so comparison, use-case and feature pages matter most. Help centres, pages that hide content from Google and overlapping features also cause problems most sites don't have.

02

Why does our help centre rank instead of our site?

Because it has hundreds of pages covering the same topics. We keep support content in the help centre and link it back to the main site so Google knows which page to show.

03

Do you write the content?

Yes. We write for technical buyers in a clear, professional voice, and check accuracy with your product team.

04

Where does original data come from?

From your own company data. We can turn what your business already knows about its market into statistics and industry commentary for your pages and PR.

05

Do you optimise for AI search?

Yes, through the same work that drives SEO: useful content, original data and mentions in trusted publications. There's no separate shortcut.

06

How long does SaaS SEO take?

The full effect usually shows in 6 to 12 months. We start with the pages closest to a buying decision, so trials and demo requests build as each page goes live, and your reports show the trend every month.

07

Do you guarantee rankings?

We agree clear targets with you and show progress every month, so you always know where you stand. No honest agency can promise a position on Google.

08

How do you report on results?

Two plain-English reports a month covering trials and demo requests from search, rankings for buying searches, visits that arrive straight from AI tools, and the work done. We also track the trend in branded searches, so you see AI's influence as well as its clicks.