Rebuilding a financial advice firm's website after its designer went out of business

The starting point

All Aspects Financial still owned its domain, but when its previous web designer went out of business, the website and all of its content were lost. The firm needed a complete rebuild, and the chance to present the full range of advice it gives.

Web design: a site that reflects the whole firm

We rebuilt the website on WordPress. All Aspects advises both individuals and businesses, so the site is organised around those two audiences, with 16 service pages between them.

• Personal advice, from pensions, retirement and estate planning to mortgages.
• Business advice, from employee benefits to exit planning.
• Adviser profiles, so clients can see who they'll be working with.
• An articles section for guides and updates.
• A clear route to book a free discovery call.

Copy written for a regulated firm

A financial advice firm is responsible for every word on its website. The All Aspects team wrote the copy with our guidance on structure and search, and every line went through our compliance check before launch. The site carries the declarations a regulated firm needs, including a link to the Financial Ombudsman Service and clear disclaimers on informational content.

A site the team can run

We trained the team to update the site themselves, and we look after it with ongoing maintenance so it stays secure and up to date.

Results

All Aspects now has a professional, secure website that presents the full breadth of its advice and gives visitors confidence in the firm. The team keeps it up to date themselves as the business develops.