E-commerce SEO that grew a UK CBD shop from 700 to 2,500+ monthly search clicks in under a year

The starting point

Fortune Flavours sells legal CBD products online, in a crowded and tightly regulated market. Most advertising platforms restrict CBD, so paid ads can't carry the business. Organic search has to bring in the customers, and the shop had to earn its rankings against established competitors.

Content: authority across the whole range

Ranking for its best-known products alone wasn't enough. Google needed to see Fortune Flavours as an authority on the whole category, so we built content around its secondary products as well as its main ones.

• Guides and topic clusters across the product range, from CBD gummies to related products, mapped so each topic supports the others.
• Optimised product pages for every individual product.
• Product reviews on third-party sites, giving buyers and search engines independent proof.

Links from the right places

Many mainstream sites won't link to CBD businesses, so we worked with niche CBD blogs and wellness blogs, where the links are relevant and the readers are already interested.

We also improved the store's technical SEO and category structure, so the new content and links turned into rankings.

Results

• Organic clicks from 700 to 2,500+ a month in under a year (Semrush).
• Search now carries the business in a market where paid ads can't.