Destination landing pages and local SEO that grew traffic by 60%

The starting point

Golden Ride had a strong reputation in Paphos, but its website wasn't reaching tourists while they planned their trips. Visitors decide where to go before they arrive, and that research wasn't leading them to Golden Ride, so it wasn't turning into bookings.

SEO: meet tourists where they plan

Tourists rarely start by searching for a buggy rental. They search for the places they want to see. So we built more than eight landing pages around the best-known destinations near Paphos, including the Adonis Baths waterfalls, Lara Bay, the Blue Lagoon and the Akamas forest, each one linking the destination to Golden Ride's rentals and tours.

Alongside the landing pages we:

• Optimised the Google Business Profile, so Golden Ride showed up in Google Maps for people already in Paphos.
• Ran a local citation and link-building campaign.
• Fixed technical SEO issues across the site.

Results

• Website traffic rose 60% in 6 months.
• Strong rankings for destination searches during the campaign, with the Adonis Baths and Lara Bay pages performing best.

The client was very happy with the results.