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Mangia Bene

Mangia Bene

How online ordering kept a Chapel Market favourite going through lockdown

Mangia Bene is a family-run Italian restaurant on Chapel Market, Islington. We have worked with its owners since they took over in 2014, on the website, photography, copy and menus, local SEO and print. When lockdown closed the dining room in 2020, we set up online ordering so the kitchen could keep selling food.

4.8

average from 795 OpenTable diner reviews

1,800

monthly visits from search

mangiabene.co.uk

Mangia Bene

Mangia Bene

The starting point

When new owners took over Mangia Bene in 2014, they had a restaurant on one of Islington's busiest market streets, but no website, no online presence and no reputation of their own yet. Six years later, lockdown closed the dining room overnight, and the restaurant needed another way to keep selling food.

Web design: a website built from scratch

We built Mangia Bene's website on WordPress and produced everything on it: the research, the photography, the copy and the food and drinks menus. We still keep the menus up to date, so what diners see online matches what's on the table.

Local SEO and reviews

We run Mangia Bene's SEO and local marketing through its Google Business Profile, so it's in front of people searching for somewhere to eat nearby. We also set up an easy way for every diner to leave a review, so each visit helps bring in the next one.

Online ordering through lockdown

When lockdown hit, we set up Gloria Food online ordering, with separate apps for the kitchen, the manager, the drivers and customers, and installed the hardware in the restaurant. It started with takeaway and grew to cover pre-orders and table reservations.

Print

We also design all of Mangia Bene's print, from takeaway menus to the materials used in the restaurant, so the brand looks the same online and in person.

Results

  • A 4.8 average from 795 OpenTable diner reviews (October 2026).
  • 1,800 visits a month from search, with a first-page position on Google for “Italian restaurant Angel” and the top spot for “Mangia Bene menu” (Ubersuggest, September 2026).
  • Online ordering, pre-orders and table reservations that kept the kitchen selling through lockdown.
  • Working together since 2014, across the website, menus, local SEO, online ordering and print.

“AIM have been with us since the day we took over. They built our website, took the photos and still update our menus. When lockdown closed the restaurant, they got online ordering running for us and we kept cooking. I can't imagine running Mangia Bene without them.”

Avni, Owner, Mangia Bene

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