A new website and local SEO that doubled organic traffic in 9 months

The starting point

Sampson's Cuts has been cutting hair on Holloway Road since 1850 and has a loyal local following. Online, it barely existed: its only presence online was a Facebook page. People searching for a barber nearby had little chance of finding it, or reason to choose it over newer shops with proper websites.

Web design: a first website with more than 170 years of character

We designed a bespoke website that carries the shop's heritage, so it feels like Sampson's rather than a template. Sampson's works on walk-ins rather than appointments, so the site is built to do one job: get people through the door, with the location, opening hours and phone number easy to find.

Local SEO

We built the local SEO strategy around the searches people make nearby, on Holloway Road and across Highbury and Islington. We optimised the site's content for those locations and streamlined the technical side of the site so it loads quickly and Google can read it easily.

Results

• Organic traffic up 100% in 9 months.
• Local search traffic up 75%.
• More walk-ins and more phone calls, from far more people finding the shop online.
• Reviews coming in faster than before the website launched.

For a shop that runs on foot traffic, being found by people nearby is what matters, and Sampson's is now in front of them.